Project Overview
When a boutique hospitality group approached GNN Solutions, they were looking to refresh their brand identity to better reflect their premium positioning in the hospitality sector. The goal was to create a cohesive, modern, and engaging hotel branding solution that would resonate with guests and strengthen their market presence.
Our team delivered a comprehensive branding package, including hospitality logo design, 3D animations, rebranding strategy, and visual identity development, ensuring every touchpoint communicated the right message.
Challenges
The hospitality group faced several challenges:
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Their existing brand was inconsistent across properties and marketing materials.
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Outdated hotel logo design didn’t reflect the premium boutique experience.
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Limited digital engagement and guest interaction online.
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The need to stand out in a competitive market where hospitality branding plays a crucial role in attracting guests.
Our Approach
At GNN Solutions, we specialise in branding and logo design. The approach here is to create a five-star hotel brand that attracts guests and drives lasting success. For this project, our approach included:
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Brand Discovery & Strategy
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Analysed competitors and market trends in the boutique hospitality sector.
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Defined target audience and brand values.
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Developed a rebranding roadmap to enhance visibility and recognition.
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Logo Design & Visual Identity
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Created a modern, versatile hospitality logo design that could be used across digital and print.
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Designed a full suite of brand assets including colour palettes, typography, and iconography.
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3D Animations & Motion Graphics
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Produced animated logos and 3D visuals to enhance website, social media, and promotional campaigns.
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Developed immersive digital content that engaged potential guests and showcased the boutique experience.
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Brand Application Across Touchpoints
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Applied new branding to signage, marketing materials, website, and social media profiles.
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Ensured consistency across all guest-facing touchpoints for a unified brand experience.
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Showcase
Results
The rebranding project delivered measurable impact:
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Strengthened hotel branding and positioned the group as a premium boutique experience.
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Enhanced online presence through visually striking 3D animations and digital assets.
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Increased guest engagement and enquiries thanks to consistent, professional brand messaging.
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Modern, flexible hospitality logo design ready for all digital and print applications.
The hospitality group now has a cohesive brand identity that reflects their values, attracts high-value guests, and sets them apart from competitors.
