Project Overview
GNN Solutions partnered with a Northern Ireland-based consulting business specialising in coaching, training, communications, and consultancy services. Our goal was to create a cohesive brand identity, including logo design, branding, and a fully responsive, SEO-optimised website that clearly communicates services and expertise to prospective clients.
Challenges
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Service Complexity: Communicating a wide range of services (coaching, consulting, training, communications) in a clear, navigable way.
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Brand Consistency: Developing a professional brand identity that resonates with a B2B audience across multiple service areas.
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Local SEO Focus: Ranking for Northern Ireland-specific searches while also targeting broader consultancy and coaching-related keywords.
Our Approach
Our strategy was to develop a consulting business website design that reflects professionalism, trust, and accessibility. The approach included:
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Branding & Logo Design: Crafting a distinctive logo and consistent brand identity that represents the business’s coaching, consulting, training, and communications expertise.
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UX/UI Design: Developing a modern, clean, and intuitive design to enhance user engagement and highlight key services.
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Website Development: Building a CMS-powered website for easy content updates, integrating service pages, contact forms, and client testimonial sections.
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SEO & Local Optimisation: Targeting keywords such as consulting business website design, coaching and consulting website, training and communications web design, and Northern Ireland consultancy web design. On-page optimisation included meta titles, descriptions, headings, and image alt text to boost search visibility.
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Testing & Launch: Ensuring full responsiveness, fast loading times, and cross-browser compatibility for an optimal user experience.
Showcase
Results
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Enhanced Online Presence: A professional, user-friendly website that clearly presents all services and expertise.
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Stronger Brand Identity: Cohesive branding and logo design established trust and recognition in the Northern Ireland consulting market.
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Increased Client Enquiries: Optimised call-to-action placements and accessible contact forms encouraged more direct engagement from prospective clients.
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Improved Search Visibility: Strategic SEO implementation improved rankings for keywords such as consulting business website design Northern Ireland, coaching and consulting web design, and training and communications consultancy website.
GNN Solutions successfully delivered a full consulting business branding and website solution, combining logo design, professional branding, and responsive web development. The project enhanced the business’s online presence, reinforced its credibility, and generated more client enquiries, positioning it as a leading consultancy in Northern Ireland.
