Project Overview
When a boutique hospitality group approached GNN Solutions, they were looking to refresh their brand identity to better reflect their premium positioning in the hospitality sector. The goal was to create a cohesive, modern, and engaging hotel branding solution that would resonate with guests and strengthen their market presence.
Our team delivered a comprehensive branding package, including hospitality logo design, 3D animations, rebranding strategy, and visual identity development, ensuring every touchpoint communicated the right message.
Challenges
The hospitality group faced several challenges:
Their existing brand was inconsistent across properties and marketing materials.
Outdated hotel logo design didn’t reflect the premium boutique experience.
Limited digital engagement and guest interaction online.
The need to stand out in a competitive market where hospitality branding plays a crucial role in attracting guests.
Our Approach
At GNN Solutions, we specialise in branding and logo design. The approach here is to create a five-star hotel brand that attracts guests and drives lasting success. For this project, our approach included:
Brand Discovery & Strategy
Analysed competitors and market trends in the boutique hospitality sector.
Defined target audience and brand values.
Developed a rebranding roadmap to enhance visibility and recognition.
Logo Design & Visual Identity
Created a modern, versatile hospitality logo design that could be used across digital and print.
Designed a full suite of brand assets including colour palettes, typography, and iconography.
3D Animations & Motion Graphics
Produced animated logos and 3D visuals to enhance website, social media, and promotional campaigns.
Developed immersive digital content that engaged potential guests and showcased the boutique experience.
Brand Application Across Touchpoints
Applied new branding to signage, marketing materials, website, and social media profiles.
Ensured consistency across all guest-facing touchpoints for a unified brand experience.
Showcase
Results
The rebranding project delivered measurable impact:
Strengthened hotel branding and positioned the group as a premium boutique experience.
Enhanced online presence through visually striking 3D animations and digital assets.
Increased guest engagement and enquiries thanks to consistent, professional brand messaging.
Modern, flexible hospitality logo design ready for all digital and print applications.
The hospitality group now has a cohesive brand identity that reflects their values, attracts high-value guests, and sets them apart from competitors.
