The overall goal of an SEO audit will be to identify areas of improvement for better search engine visibility and boost organic traffic. As a business owner and individual offering services / products, it’s important to get an insight to why the competitor is the competitor. The deeper the audit for data, the better the SEO. Although you may have invested in SEO, you would be surprised to see what an audit can show.
Businesses often spend money solely on ads, social media and content without realising the fundamental issues on their website, blocking growth. Our professional SEO audit service shows the reasons that happens. We replace guesswork with a prioritised action plan so we can fix the right things first, stop wasting budget and drive organic traffic whilst improving your conversion rates.
SEO Audit Service explained
A website SEO Audit Service is more than just the title. Our service provides a full detailed report, actionable recommendations and outline reasons why your website isn’t ranking whilst your competitor is.
The goal of this audit is to analyse on-page and off-page elements, content, technical aspects and overall health of your site.
What happens in an SEO Audit
It all starts with the link of your website. We first start our audit service to see how your website is performs in search engine results pages (SERPs) for the services you offer / products you sell.
Within 24-48 hours, you will receive a detailed report that outlines: Technical issues, Content Quality, On-Page / Off-Page analysis, Backlink Profile audit, AI Search Visibility (especially in this digital age) and Competitor & Local Audit.
Our 6 pillar SEO Audit Service is an action plan that can help drive your potential customers searching for your products & services in as little as 5 – 30 days.
Who can benefit from an SEO Audit
Simply, YOU reading this now. Any website online whether it offers services or products to B2C or B2B, all businesses and individuals can benefit from an SEO Audit regardless of size, industry, design and current performance.
It happens more than often we get approached by businesses and individuals on requests for a full SEO audit service after heavily investing in web design & development, SEO, Google Ads and other digital marketing channels.
Services our SEO Audit includes
1. Technical SEO Audit
The foundation your website is built on but more. Identifying the technical errors of your website is pillar 1 of our seo audit where we audit:
- Core Web Vitals
- Crawlability & Indexing issues
- XML Sitemaps & robots.txt
- HTTPS & Mobile Design
- Site & Link Structure
- Canonical Tags & Redirects
- Speed, Design & Performance
2. On-Page SEO Analysis
Checking to see if your important pages are structured correctly. This includes:
- Page Titles & Meta Descriptions
- Heading Hierarchy (H1 – H6)
- Keyword Targeting
- Internal Linking Structure
- Image Optimisation & Alt Texts
- Schema Markup & Structured Data
3. Content Quality Audit
The key many businesses and individuals skip is the quality of content which leaves significant ranking opportunities. Following Google’s E-E-A-T guidelines, we lookout for:
- Thin & Duplicate Content
- Keyword Cannibilisation
- Topical Authority
- E-E-A-T Signals Assessment
- Readability & Engagement
4. Backlink Profile Audit
Your link profile is one of the most important trust signals for google. The higher in quality, the better trust.
- Domain Authority (are the current backlinks good in authority)
- Toxic & Spam link detection
- Competitor backlink gap analysis
- Link building opportunities
5. AI Search Visibility
Search is changing everyday, making SEO more challenging. If your SEO is done right, your website delivering the correct information in the right way, you will be visible on AI search.
- AI Crawler accessibility check
- Answer first content structure
- FAQ & Schema coverage
- Answer Engine Optimisation (AEO)
- Featured Snippets Opportunities (You may have noticed when searching, a “featured snippet” is the first thing Google shows it’s searchers)
6. Competitor & Local SEO
You are competing for confidence, not just rankings. We benchmark your website against your competitors, the local area you serve and the UK market.
- Competitor keyword gap analysis
- SERP landscape assessment
- Google Business Profile audit
- Local Citations
Why you should choose us for your SEO Audit
We dive deep into the technicals, perform professional full SEO audits and give you clear, human written, easy to understand reports with actionable recommendations.
As a business focused on digital transformation, hands on experience in several different industries, our team is equipped with the knowledge and tools to provide you with exactly that.
We care about your business and take time to see how you do what you do.
Answers to your questions
SEO Audit FAQ’s
Search Engine algorithms change quite frequently. A good example of this is the frequent changes in search algorithm Google makes every year (in the thousands). Most of these updates are so slight that they go completely unnoticed. However, on occasion, the search engine rolls out major algorithmic updates that significantly impact the SERPs. We recommend an SEO audit every 6-12 months (we can have this rolling every 3 months for you, contact us to discuss an SEO audit package).
An SEO Audit alone will not change search rankings as it analyses and audits the current SEO problems on a website. The SEO Audit provides an action plan to take over a course on your website. These are the actions that increase your search rankings.
If you have a marketing and technical background, you are able to fix your own SEO issues following an SEO Audit, however, you may need professional support from experienced SEO experts like ourselves from time to time. The whole point of outsourcing tasks like such to businesses like GNN Solutions is so you focus on the business and other activities, we focus on your growth.
A detailed report follows at the end of an SEO audit which outlines your websites: strengths, weaknesses and actionable recommendations. Keyword insights, technical issues, content recommendations and analysis of your competitors is usually included in this report.
When you partner up with GNN Solutions as your dedicated monthly SEO agency, a full professional SEO audit is included and performed on day one. If you would like a one off SEO audit, we charge anywhere between £450 to £2,200 excluding VAT for a full professional SEO audit.
Depending on the size of your website and how deep you’d like our audit to be, our professional SEO audit service can take anywhere between 24 hours to 5 working days.
