Project Overview
GNN Solutions recently completed a website design and development project for a memorial headstone business based in Ellesmere Port. The website was designed to showcase the quality craftsmanship, range of memorial services, and provide an accessible, user-friendly online experience for clients seeking headstone and memorial solutions.
Challenges
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Sensitive Industry Tone: Balancing professionalism with empathy to ensure the website appropriately reflects the nature of memorial services.
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Local SEO Requirements: Optimising the website to attract customers searching specifically for services in Ellesmere Port and surrounding areas.
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Mobile Responsiveness: Ensuring seamless browsing on smartphones and tablets, as many users search for services via mobile devices.
Our Approach
Our approach was to create a memorial headstone website design that is professional, empathetic, and easy to navigate, ensuring potential clients can access information and make enquiries with confidence. Key steps included:
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Discovery & Consultation: Understanding the business, its services, and target audience to ensure the website reflects the brand’s professionalism and compassion.
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UX/UI Design: Creating a visually appealing, mobile-responsive design that emphasises the business’s craftsmanship and services.
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Custom Development: Building a CMS-driven website allowing easy updates of memorial headstone designs, service information, and client testimonials.
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SEO & Local Optimisation: Targeting core keywords like web design Ellesmere Port, website design Ellesmere Port, memorial headstone web design, and memorial website design. Structured headings, meta tags, and content were optimised for both search engines and user experience.
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Testing & Launch: Comprehensive testing across devices and browsers to ensure fast performance and consistent design.
Showcase
Results
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Improved User Experience: Easy navigation and clear presentation of services and memorial headstone options.
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Increased Client Enquiries: Strategically placed contact forms and calls-to-action led to more direct inquiries from prospective clients.
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Enhanced Local SEO: The website now ranks for key local searches such as web design Ellesmere Port and website design Ellesmere Port.
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Professional Brand Representation: The modern, respectful design reinforced the business’s credibility and trustworthiness.
GNN Solutions successfully delivered a fully responsive and SEO-optimised website design for a memorial headstone business in Ellesmere Port. The project improved online visibility, enhanced user experience, and helped attract more local enquiries, establishing a strong digital presence for the business in its community.
