Project Overview
GNN Solutions partnered with a local bathroom fitting and tiling company in Wirral, Bromborough to design a modern, conversion-focused website that not only showcases their craftsmanship but also attracts new customers through SEO and local search visibility.
The client came to us with an outdated website that wasn’t generating enquiries. They wanted a professional online presence that would:
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Highlight their bathroom remodelling services with a clean, modern design
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Build trust through case studies, reviews, and strong visuals
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Improve local search rankings for target keywords & local area
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Convert more website visitors into enquiries and phone calls
Challenges
Our Approach
We created a tailored website design and SEO strategy for the client:
1. Research & Strategy
We conducted competitor analysis and keyword research to understand how potential customers search for bathroom fitting services in their area. This guided the structure of the website and the on-page SEO.
2. Website Design & Build
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Designed a modern, mobile-friendly website to reflect the client’s professionalism
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Clear navigation to services: bathroom fitting, tiling, and full remodelling
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Added a portfolio section to showcase before-and-after transformations
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Integrated calls-to-action (CTA) such as “Get a Free Quote” buttons and click-to-call functionality
3. SEO & Local Optimisation
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Optimised all pages with local SEO keywords (e.g. “bathroom renovation in [Location]”)
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Set up and optimised their Google Business Profile for map pack visibility
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Implemented schema markup for services and reviews
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Created SEO-rich service pages targeting bathroom fitting, bathroom remodelling, and tiling
4. Performance & Tracking
We installed Google Analytics and Search Console so the client could track traffic, leads, and calls generated directly from the website.
Showcase
Results
Within 3 months of launch, the client saw measurable improvements:
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Ranking on page 1 of Google for key local search terms such as “bathroom fitter wirral”
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Steady flow of new leads directly from the website contact form and phone calls
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A professional online presence that matches the quality of their bathroom renovation work
This project demonstrates how a well-designed website combined with SEO can transform the way local trades attract and convert new customers.
For tradespeople — whether you’re a plumber, builder, tiler, or bathroom fitter — your website is often the first impression potential customers get. With the right design and SEO strategy, you can:
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Showcase your services professionally
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Rank higher in local searches
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Generate consistent, qualified leads organically
Ready to Grow Your Trade Business Online?
We specialise in creating websites and SEO strategies for tradespeople and home improvement businesses.
If you’d like to attract more customers with a professional website and local SEO, get in touch today.
